http://www.brassagency.com
On Wednesday 5th October, I had a guest lecturer from Brass, a company that works with advertising agencies, and creates business - transforming campaigns and content. Andrew, our guest lecturer is from Leeds and specialises in the digital side of the company; he is one of three creative directors.
The digital side of Brass includes creating websites, apps, games, campaigns and installations. They have created a game for the well-known puppets, Hacker and Dodge, along side working with companies such as Ribena, Haribo, Lilets and L'Oreal.
Andrew spoke in detail about Brass working closely with Ribena. They were asked to focus on the target audience being over 18's, which involved opening a cafe that included drawing, eating and drinking for adults only. They needed a range of equipment, from props, a cafe, cake/ribena to a film crew. Also needing an illustrator, photographer, website, recruitment and most importantly, a 'wow' moment. There overall result was shown in three videos throughout the lecture and the whole experience looked communicative and enjoyable.
The last words of advice Andrew gave to the design in the room, were to work hard, speak up, work with people and have fun. Thinking outside the box is extremely important, and ideas will grow as you work with different people.
