Postmodernism:
In the video above, it describes postmodernism as a movement that first came apparent when people thought modernism had failed. Modernists tried to forge a better world with the quote 'Less is more', however postmodernists believed less was a 'bore', and we needed as many references as possible.
It is quite a vague term, postmodernism, it uses elements of theory. A few weeks ago we looked at the Uncanny valley, this is a postmodern idea, it questions reality. Semiotics has a postmodern angle also - it uses codes of language. Postmodernism uses past styles and past material to collage things into something new. Graphic design comes in with including evidence of mistakes, over printing, etc. Postmodern elements.
It is quite a vague term, postmodernism, it uses elements of theory. A few weeks ago we looked at the Uncanny valley, this is a postmodern idea, it questions reality. Semiotics has a postmodern angle also - it uses codes of language. Postmodernism uses past styles and past material to collage things into something new. Graphic design comes in with including evidence of mistakes, over printing, etc. Postmodern elements.
The image below uses high and low art, combined into one image, popular culture and also proper art. Different techniques, highly political, and also hand drawn. (Postmodernism)
Postmodernism didn't really have an impact until the 80's. It didn't follow strict rules, no formal vocabularys. People didn't agree with Postmodernism because it gave a bit of freedom. More chaotic, confrontational and irregular than modern art (order). Traditionally in western art, picture making relied on using underlaying rules and structures that are seen as the bases or foundations of the image.
Vernacular: A style that is associated with or native to a particular moment, location, group of people. Recognisable as relating to that time, place or group, its zeitgeist (dominant set of ideals beliefs).
The vernacular in Graphic Design: Annette Lenz, 2010
Postmodern - inspiration, referecing images from the past as history, using bits from the past to make something that is quite new. Deliver a specific message, create unique metaphors, express deeper layers of meaning. Layering of ideas in postmodernism. You have to un pick at different ideas in postmodern art. Its not copying art from the past, its a way of celebrating them. Self reference is a postmodern element. Artist is incorporated into the image.
I picked another example of postern art after the lecture, it is a piece by Andy Warhol, displaying Marilyn Monroe portraits. This piece of work expresses postmodernism in the way it uses a historical piece of art, and replaces it with bold colour and repetition. More than one method of style is used, collage, chance - challenging audiences with a more interesting piece of work.
I picked another example of postern art after the lecture, it is a piece by Andy Warhol, displaying Marilyn Monroe portraits. This piece of work expresses postmodernism in the way it uses a historical piece of art, and replaces it with bold colour and repetition. More than one method of style is used, collage, chance - challenging audiences with a more interesting piece of work.
