The message of today's session with Rob was evolved around concept development. An image was placed on the board, a red syringe. When you first look, it is a red syringe, however there are other meanings behind the image, and this is what we were working with today. We all gave our personal ideas out, relating to the image on the board. Below are a few connotations for the red syringe:
- drugs
- pain
- medicate
- illegal
- addiction
- fear
- illness
- health
- horror
- danger
- infection
We then looked at the same red syringe, but this time 'lifesaver' was printed on the front.
We gave our connotation suggestions again, these were more positive rather than negative like the last few I gathered.
- help
- save
- future
- health
- signifier
- illusion
- giving
- change in perception
- hope
The idea behind this exercise was to generate a number of ideas that delved deeper into a simple object, we can use this technique in practical work as well as written and theory modules. Thinking outside the box about what something shows helps you to create ideas and leads me to new paths that I can explore and explain.
The next part of the session including looking into the studio module criteria, below are a few notes I gathered from the slides.
Concept development:
Successful exploration of a problem or theme is demonstrated through the development and documentation of appropriate create concepts and alternatives.
Looking as multiple concepts - alternatives still need to be appropriate.
Sketchbook - pushing with different themes to look into new places and ideas.
Aesthetics and language:
Creative decisions are made in response to thematic projects and are based on appropriate aesthetic criteria. The ability to discuss these in relation to the work produced and other diverse sources is demonstrated.
Technical responce:
Appropriate technologies are selected in response to thematic projects. The ability to discuss these in relation to the production of the work is demonstrated.
Integration and Synthesis:
Awareness of the needs to reconcile conceptual/critical issues with the contexts of genre and audience (graphic design, animation) is demonstrated.
