Semiotic Analysis in Advertising

In the seminar following toady's lecture on semiotics, we looked into a few christmas adverts that had meanings behind just advertising the brand and its increasing trade. We spoke in groups about how each advert shown, had different types of music, emotions, characters, scenes, etc. This relates to semiotics as the signs that are given out whilst watching the adverts are deeper and more interesting than just a supermarkets christmas advert. 

The christmas adverts we were given:

• Goggle box - advertising for goggle box by watching the christmas advert, using format of one to advertise another (Product orientated)
• M&S - Animated man giving out everything he could to please others
• John Lewis - Boxer dog on trampoline enjoying daughters present
• Sainsburys - Preventing war at christmas, opposing sides play football and get along until back to reality
• John Lewis - Man on the moon, giving gifts to people without family 

Semiotics I focused on:
Each advert constructs values
Sentimental
Songs that I listened to - family, sharing, dreaming, flying away. 
Sense of family
Put aside conflicts, come together.     
Sound becomes reference point for reality. (Sainsburys advert)