This morning was one of my first lectures on the course. It was the start of my Theory as Practice module, looking into the importance of theory behind the work that designers produce, including myself. History, theory and practice have all come together to form the best possible outcomes, and this module will work with me to put ideas and concepts to the best of my uses.
It is very important for designers to use ideas that are well informed when working in the industry, visual communication has the power to educate and persuade by just using the power of image.
A developed mind can instantly acquire the intended meaning of a piece of work that is highly visual, as well as it being easier for children to learn.
A piece of design work can hold meaning as well as just being aesthetically pleasing, portraying certain messages of why the piece had been created. The diagram above was an image that was shown throughout my lecture, simply showing the three steps you need to combine to produce an effective piece of work.
Visual communication has been powerful and influential for a long period of time. Looking into the history of subjects you are working with and researching audiences is vital, it helps you to understand how the substance and style of designs can be determined. Producing work that was also inspired by past designs does not mean it lacks originality or creativity, using techniques or practices from other artists can hep to create for effective pieces of work.
Theory is important in every piece of work, otherwise the piece has no internal inspiration or influence, and the piece will have no critical background. - “A theory provides an explanatory framework which can be used to explore or support ideas, develop hypothesis or as a basic for critique.”
Terry Eagleton - "There is no reading of a work which is not also a re-writing"
Oscar Wilde - "An idea that is not dangerous is unworthy of being called an idea"
Design authorship was explained throughout the lecture as well, it means that the work you personally produce is made to suit your style, and the audience can point out a piece of work, automatically knowing who it is by, due to the recognisable style.
Example I found: Minga Firm (http://abduzeedo.com/wtf-series-minga)
