The seminar after my Branding lecture, included looking into an essay that had been written by a previous student. This essay linked to the lecture held beforehand, as it was about consumer culture as a creative process (also linked to subcultures which is the essay question I have chosen to write about). It discussed the connection between popular culture and sub cultures. We were to read the essay through, making notes for the following set tasks:
- Highlighting and pointing out each section of the essay - introduction, main body and conclusion
- Showing where the writer should've used referencing
- Showing where the writer had used good language in order to covey her thoughts
- Writing three sentences which describe the whole essay
From the essay, I collected a few pieces of vital information, such as consumers are manipulated by the advertisement and marking world, it creates a hyper reality that we have to question sometimes. To finalise, consumption plays a vital role in the expressive nature of which we consume materialistic products - it is all a creative process. The essay was poorly referenced, and to me, was not worded/ put together correctly. From this, I was given an insight as to how my essay should be produced, I want it to be well written, with subjects that link together, without opening new paths to pointless information.
We discussed as a group that APA6th referencing is important, it is a vital skill within any university course, and we should display our references in order to credit other writers or researchers when we link their writing to any similar nature throughout our own work.
